Personal Care

Cologne, Germany, 24th July 2023 – Elementis Personal Care, a leading supplier to the colour cosmetics industry, celebrates National Lipstick Day on 29th July to pay tribute to the beauty of lipstick, and promote self-expression by introducing two formulation concepts - Radiant in Red lipstick and Pretty in Pink lip gloss.

National Lipstick Day is celebrated every year on 29th July when beauty blogger and entrepreneur, Huda Kattan, registered it to National Day calendar in 2016. Since then, National Lipstick Day has been celebrated around the world and serves as a reminder to celebrate ourselves and our unique individualities. However, some sources suggest that this day in honour of lipstick has been around for 70 years or more, when it was first created in the 1940s to celebrate the power and beauty of lipstick, according to daysoftheyear.com. 
           
“At Elementis, we are very excited to launch our first Lipstick Day campaign and celebrate this day with our business partners and customers. As an expert in rheology modifiers and a leading supplier to the colour cosmetics industry, we want to offer our customers not only unique chemistry, but also our expertise to overcome their formulation challenges, and help them formulate on-trend. We would like to take this day to celebrate who we are, and to honour the empowerment and beauty that lipstick represents,” says Stijn Dejonckheere, Senior Vice President, Global Personal Care. 

Inspired by the latest lipstick and colour trends, the Radiant in Red lipstick and the Pretty in Pink lip gloss are both clean formulas, long-lasting and cater to the “skinification” trend.

Radiant in Red lipstick

Featuring BENTONE® PLUS GLOW, the Radiant in Red lipstick delivers powerful payout while nourishing the lips for comfortable wear all day long. The optimised skin care matrix of BENTONE® PLUS GLOW supports the skin´s own transformative power to reveal its natural radiance. 

This Hectorite-based system also improves suspension of pigments and reduces sweating of the lipstick through the formation of a gel network to result in smooth application and great payout.

Pretty in Pink lip gloss

Featuring BENTONE GEL®  LC V, the Pretty in Pink lip gloss gives a nice sparkle while feeling comfortable to wear and apply. 

BENTONE GEL® LC V improves suspension of pigments and controlled alignment of special effect pigments while enhancing stability. MEADOWESTOLIDE® provides moisturisation and contributes to a luxurious skin feel to create a colour cosmetic product with skincare benefits.

To learn more about the campaign, click here.

About Elementis 
Elementis is a global specialty chemical company, with 1,300 employees operating 17 manufacturing sites across the globe. At Elementis, we bring a distinctive combination of expertise, innovation, and teamwork to every formulation challenge. We create high-value specialty additives that enhance the performance of our customers' products and make a positive change in the world. 

Combining our leading positions in the science of materials flow, surface modification, and formulation with access to unique natural materials, Elementis delivers unique chemistry, sustainable solutions to customers in a wide range of markets, including cosmetics, anti-perspirants, decorative and industrial coatings, automotive and ceramics. 

About Elementis Personal Care
A world-renowned expert in rheology technology and a global leader in antiperspirant actives, Elementis Personal Care offers a wide range of natural and naturally derived clay-based rheology modifiers, botanical emollients, conditioning additives, and bio-functional active ingredients. 

Media Contact:     
Tiffany Schöndube, Marketing Specialist Personal Care 

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