Coatings

Elementis, a long-time member and supporter of the American Coatings Association, is showcasing its new Coatings Classroom and Performance Series at the American Coatings Show April 5 through April 7 at the Indiana Convention Center in Indianapolis.  Elementis Coatings Business executives, chemists, formulation specialists, and customer service representatives will host attendees in Booth Number 1729.

“We are looking forward to serving as an exhibitor and welcoming attendees at the first major American Coatings Show since 2019. Elementis is unwavering in its commitment to deliver additives that help to improve paint, coatings, and adhesives formulations for optimum performance while also adhering to strict sustainability, health, safety, and regulatory requirements.  We are pleased to introduce our new online Coatings Classroom to equip our customers with unlimited 24/7 access to technical papers and presentations, training videos, and podcasts prepared by Elementis technical experts around the world. As always, Elementis offers consultations and product samples for current and prospective customers who are interested in learning more about our Performance Series of products and solutions,” explained Michela Fusco, Global Marketing Director for Elementis Coatings.

To meet the broader needs of a demanding industry, Elementis has extended its Performance Series Additive packages that are designed for customers to used individually or as a system to create the highest quality paint, adhesives, or construction mortars. The Performance Series supports a wide range of applications – industrial coatings systems; architectural paint, waterborne wood, automotive, and container coatings; adhesives and sealants; high solid coatings for improved hide; and commercial and residential contractor products, among others.

“Our new Performance Series of ‘starting additive packages’ focuses on customer satisfaction and showcases the proprietary technology that we incorporate into our rheological additives, wetting and dispersing agents, defoamers, and adhesion promoters,” explained Chris Sieto, Head of Business Development for Elementis.

In addition, Elementis Coatings Classroom is the place where Elementis compiled the expertise of its technical team to help the industry improve its formulations.  The classroom is a valuable resource for improving product formulations, improving time to market, and tips, videos and technical information not found anywhere else.  

“Our global technical staff and laboratories serve as an extension of our customers’ own resources. We can help customize products and solutions to support very specific applications.  Working closely with our authorized distributors and our customers, we can develop and deliver innovative additives for waterborne, solvent and solvent-free systems.  Our products enhance the final look, feel, application and stability of paint and coatings products,” commented Fusco.

Elementis provides its customers the advantages of global reach and extensive experience along with the agility, flexibility and responsiveness that is the embodiment of a values-driven approach to business.  Elementis chemists and formulation specialists are well-equipped to address difficult product development challenges and deliver a solution that satisfies the most exacting requirements for product reliability, health, safety and environmental compliance.

For more information on the Elementis Performance Series please visit: Elementis.com/Coatings/Performance-Series

To access exclusive content on Elementis’ Coatings Classroom, visit: https://www.elementis.com/classroom-coatings.