EAST WINDSOR, N.J. (Mar 24, 2022) – Elementis, a leading supplier of rheology modifiers and active ingredients for personal care, will be launching the “Formulating for Body, Soul and Nature” campaign and showcasing its latest products and solutions at in-cosmetics global in Paris April 5 through April 7. Suppliers, media, and other attendees will have the opportunity to learn more about Elementis personal care additives and antiperspirant actives at Stand J110 as well as the Make-up and Sensory Bar.
At Stand J110 at in-cosmetics global this year, Elementis is introducing the “Formulating for Body, Soul and Nature Kit” – a new formulation concept which addresses to the issues the consumers face during the pandemic, and offers solutions to unwind their body and soul, and to bring color back to life in this new-normal environment:
Elementis is driven by scientific innovation to deliver personal care ingredients that enhance the performance and value of its customers' products. A recognized expert in rheology and a global leader in antiperspirant actives, Elementis' portfolio of green products includes natural clay rheology modifiers and bio-functional active ingredients. Elementis will showcase:
“Sustainability is a core to our business and we are very excited to introduce our new formulation concepts, which respond to the latest trends and consumer’s needs.” commented Stijn Dejonckheere, Senior Vice President, Global Personal Care. “Innovating sustainable technologies is our long-term goal and we are pleased to showcase our natural portfolio at in-cosmetics. Besides that, our applications team will be demonstrating a new texture and sensory tool featuring our BENTONE® LUXE XO to show how our products can provide different textures and sensory experiences, in addition to delivering formula stability and ease of use.”
Make-Up and Sensory Bar
With the theme “The new-normal is colorful”, Elementis highlights three colorful formulations at the Make-up and Sensory Bar, which cater to consumers’ needs for more natural products with outstanding performances. The handpicked formulas feature a range of natural and naturally derived ingredients which allows for outstanding pigment suspension, excellent stability, and optimum coverage.
Personal care media and industry representatives who would like to arrange a meeting with Elementis Personal Care experts at in-cosmetics global are invited to contact Laura Pennino, senior public relations consultant based in the United States, at 281 286 9398 office, 713 419 1776 mobile, or firstname.lastname@example.org.