Personal Care

EAST WINDSOR, N.J. (Mar 24, 2022) – Elementis, a leading supplier of rheology modifiers and active ingredients for personal care, will be launching the “Formulating for Body, Soul and Nature” campaign and showcasing its latest products and solutions at in-cosmetics global in Paris April 5 through April 7. Suppliers, media, and other attendees will have the opportunity to learn more about Elementis personal care additives and antiperspirant actives at Stand J110 as well as the Make-up and Sensory Bar.

At Stand J110 at in-cosmetics global this year, Elementis is introducing the “Formulating for Body, Soul and Nature Kit” – a new formulation concept which addresses to the issues the consumers face during the pandemic, and offers solutions to unwind their body and soul, and to bring color back to life in this new-normal environment:

• The Soul Kit - throughout a period of social distancing and isolation, mental health and personal wellbeing has become the focus of many consumers. This formulation kit offers home pampering solutions that are not only good for the skin but also the soul.                                                                                                                  
• The Nature Kit – Keeping sustainability at the heart of what we do, this kit features sustainable formulation concepts that meet today’s consumer trends and the needs of microplastic-free and waterless formulations.                                                                                                                        
• The Color Kit – with masks coming off and the social lives rebooting, embrace the new-normal with colorful formulation trends. This kit highlights new color concepts with vibrant colors, excellent wear resistance and optimum coverage for lip, eye and facial makeup.

Elementis is driven by scientific innovation to deliver personal care ingredients that enhance the performance and value of its customers' products. A recognized expert in rheology and a global leader in antiperspirant actives, Elementis' portfolio of green products includes natural clay rheology modifiers and bio-functional active ingredients. Elementis will showcase:

• BENTONE® LUXE XO – a 99% naturally derived multi-functional emulsifying gel which allows utmost formulation flexibility           
• BENTONE HYDROCLAY™ 2100 – a COSMOS and Natrue approved hectorite clay with outstanding mild cleansing efficacy, a stunning light texture and highly desired stability benefits
• BENTONE GEL® series – naturally derived hectorite clay which provides multi-benefit rheology solutions when formulating for oil based systems              
• Elementis’ leading high-performance antiperspirant and deodorant actives including REACH 701L, REACH 9000 and AqFresh™ Pure

“Sustainability is a core to our business and we are very excited to introduce our new formulation concepts, which respond to the latest trends and consumer’s needs.” commented Stijn Dejonckheere, Senior Vice President, Global Personal Care. “Innovating sustainable technologies is our long-term goal and we are pleased to showcase our natural portfolio at in-cosmetics. Besides that, our applications team will be demonstrating a new texture and sensory tool featuring our BENTONE® LUXE XO to show how our products can provide different textures and sensory experiences, in addition to delivering formula stability and ease of use.”

Make-Up and Sensory Bar

With the theme “The new-normal is colorful”, Elementis highlights three colorful formulations at the Make-up and Sensory Bar, which cater to consumers’ needs for more natural products with outstanding performances. The handpicked formulas feature a range of natural and naturally derived ingredients which allows for outstanding pigment suspension, excellent stability, and optimum coverage.

• Lustrous Lip Balm features COSMOS approved THIXCIN® R PC and FANCOR® MEADOWFOAM SEED OIL. This almost completely natural lip balm is cold processable, gives a glossy finish and moisturizes the lips.                                                                    
• Glacier Blue Eyeshadow Creme, an anhydrous eyeshadow in blue color that is easy to apply to the eyelid, creating a soft, creamy feel and crease-free long wear. BENTONE GEL® LC V gives stable thixotropic viscosity control, while suspending the pigments and enabling controlled alignment of special effect pigments.               
• Goodbye Redness CC Serum, a high natural index CC cream that perfectly covers redness and soothes stressed skin at the same time. BENTONE® LUXE XO acts as a sole emulsifier, helps suspend pigments and ensure an even application.

Personal care media and industry representatives who would like to arrange a meeting with Elementis Personal Care experts at in-cosmetics global are invited to contact Laura Pennino, senior public relations consultant based in the United States, at 281 286 9398 office, 713 419 1776 mobile, or lp@penninoandpartners.com.