Shanghai, China, 18th Oct 2023
Elementis will present its latest sustainable solutions for personal care market at In-cosmetics Asia 2023 from November 7 to 9 in Bangkok, Thailand. As a leading industrial expert in mineral-based rheology modifiers and antiperspirant actives, Elementis brings creative solutions to answer the ever-growing market trends at booth V70.
New ingredients to cater to the natural and ‘skin glow’ trend
Elementis introduces two new ingredients – BENTONE HYDROCLAY™ 700 and BENTONE® PLUS GLOW, which answer the demand of natural skin care and the “skin glow” trend.
BENTONE HYDROCLAY™ 700-Versatility through Synergy: Hectorite X Biopolymer
100% natural, COSMOS approved and non-GMO, BENTONE HYDROCLAY™ 700 is a combination of a high purity hectorite grade and xanthan gum that provides a synergistic effect for the utmost stability. It offers a light sensory, imparts a smooth silky skin feel, and has a high electrolyte and pH tolerance, which allows for formulation robustness and versatility.
BENTONE® PLUS GLOW- Radiance Unleashed! Hectorite X Actives
Responding to the up-and-coming “skin glow” trend, BENTONE® PLUS GLOW, a new and patent pending hectorite gel technology, joins forces with naturally derived active ingredients to combat signs of dull and flaky skin, unleashing the inherent radiance of the skin. Elementis’ hectorite gel technology enables formulators to create products with outstanding textures and extremely diverse sensorial properties. Its superior properties in make-up allow for instant skin glow effects.
BENTONE® PLUS GLOW is shortlisted in this year’s Innovation Zone Awards, Best Functional Ingredient Category. The announcement of the winner will be held on 8th November at 5:15 pm.
Innovative formulation concepts for sun protection and color cosmetics
Specially designed for the Asian markets, Elementis brings two new formulation concepts to address the Asian consumer needs in the new era.
Sun Protection Plus
The “Sun Protection Plus” formulation kit offers a full range of sunscreen selections, from W/O to O/W systems and from pure minerals to high-efficient hybrid UV filters. With Elementis’ hectorite and organoclay technology, we offer solutions that help formulate sun care products with great performance, stability and light sensory.
Visitors will have the opportunity to experience the merits of our star product BENTONE® LUXE XO, to create a cold process, lightweight pure mineral sunscreen with only ten ingredients during our Formulation Lab session, which will be held on 8th November at 2:00 pm.
A Better Me
As the masks come off, lip collection has come back to the spotlight of consumers’ makeup bar. Introducing “A Better Me”, a color formulation kit with a full set of makeup for lip, eye and face, which demonstrates elegant sensory and playful textures favored by Asian consumers. Explore our new concept with vibrant colors, excellent wear resistance and optimum coverage.
About Elementis
Elementis is a global specialty chemical company, with 1,300 employees operating 17 manufacturing sites across the globe. At Elementis, we bring a distinctive combination of expertise, innovation, and teamwork to every formulation challenge. We create high-value specialty additives that enhance the performance of our customers' products and make a positive change in the world.
Combining our leading positions in the science of materials flow, surface modification, and formulation with access to unique natural materials, Elementis delivers unique chemistry, sustainable solutions to customers in a wide range of markets, including cosmetics, anti-perspirants, decorative and industrial coatings, automotive and ceramics.
About Elementis Personal Care
A world-renowned expert in rheology technology and a global leader in antiperspirant actives, Elementis Personal Care offers a wide range of natural and naturally derived clay-based rheology modifiers, botanical emollients, conditioning additives, and bio-functional active ingredients.
Media Contact:
Ms. Hua Ying, Marketing Manager Asia, Personal Care