London, United Kingdom 3rd March 2025 – As a leading expert in mineral-based rheology modifiers and antiperspirant actives, Elementis is reshaping the beauty and personal care industry through innovations and sustainability. Visit us at Booth 1C30 at In-Cosmetics Global from 8th to 10th April in Amsterdam, Netherlands, and experience the future of personal care firsthand.
New products highlight at Innovation Zone:
BENTONE® ULTIMATE series – Ultimate efficiency, enhanced formulation flexibility.
The BENTONE® ULTIMATE series, featuring BENTONE® ULTIMATE ISD and BENTONE® ULTIMATE LC, introduces innovative, patent-pending oil phase rheology technology. Utilising industry leading organically modified hectorite clay and a 100% natural activation system, this new gel technology achieves exceptionally high activity levels that supersede traditional systems.
DEOLUXE™ SC
DEOLUXE™ SC is a novel, antiperspirant* and deodorant active that addresses a key challenge in non-metal based high-performance sweat control, featuring strong and clinically proven sweat reduction.
Product promotion:
BENTONE HYDROLUXE™ 360 – the perfect solution to formulate K-beauty lightweight skincare.
KIND-TO-BIOME certified, COSMOS and NATRUE approved, BENTONE HYDROLUXE 360 is a natural O/W emulsifier and stabiliser that offers ultra-soft sensory and silky-smooth skin feel. Visit 1C30 to learn more about its microbiome-friendly, innovative raw material and benefit from a 25% discount on finished products, fast-track testing and a three-hour free consultation service from KIND TO BIOME.
Beauty and sensory experience at Makeup Bar and Sensory Bar
Makeup Bar
Glazed lips, glossy lips… try our Luscious Lip Duo at the Makeup Bar. Hydrate your lips with our pillowy-soft Lip Treatment or shine with our Glossy Lip Color Melt.
Sensory Bar
One ingredient, two unique textures! Creating a multi-functional, non-greasy, oil-based sunscreen and a lightweight water-in-oil lotion with unique sensory experiences can be challenging. BENTONE® ULTIMATE offers enhanced formulation flexibility with different textures. Experience the Gelled Oil Sunscreen and Bare Canvas Face Base at the Sensory Bar.
Sustainability zone and presentation
REACH AZP 908 LC
At the sustainability zone, we will introduce REACH AZP 908 LC, an aluminium active for antiperspirant products using high-quality upcycled aluminium, reducing the carbon footprint and enhancing sustainability profiles.
Holistic Sustainability in Personal Care:
Join Erik Gunderman, Innovations Manager Personal Care, as he explores a holistic approach to reducing the environmental impact of beauty products. The presentation will cover carbon emission reduction, biodegradability, and regulatory hurdles.
- Date & Time: Wednesday, 9th April, 14:00 - 14:30
- Location: Sustainability Forum Theatre, Hall 11, 11C30
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About Elementis
Elementis is a global specialty chemical company, with circa 1250 employees operating 16 manufacturing sites across the globe. At Elementis, we bring a distinctive combination of expertise, innovation, and teamwork to every formulation challenge. We create high-value specialty additives that enhance the performance of our customers' products and make a positive change in the world.
Combining our leading positions in the science of materials flow, surface modification, and formulation with access to unique natural materials, Elementis delivers unique chemistry, sustainable solutions to customers in a wide range of markets, including cosmetics, antiperspirants, decorative and industrial coatings, automotive and ceramics.
About Elementis Personal Care
A world-renowned expert in rheology technology and a global leader in antiperspirant actives, Elementis Personal Care offers a wide range of natural and naturally derived clay-based rheology modifiers, botanical emollients, conditioning additives, and bio-functional active ingredients.
Media Contact:
Tiffany Schöndube, Regional Marketing & Communications Manager, Personal Care tiffany.schoendube[at]elementis.com