Pout perfection: formulating lip makeup for irresistible beauty
Lipsticks and lip glosses need to provide vibrant and long-lasting colour while also ensuring a comfortable, non-drying feel on the lips. However, like eye makeup, feathering and smudging are common issues with lip products. Achieving the desired texture and consistency, ensuring good pigment suspension and dispersion, providing longevity and wear resistance while giving moisture and hydration to the lips is proven to be very challenging.
Our BENTONE GEL® products provide cushioning emollience, long lasting lubricious skin feel, high pigment wetting and glossy films. They also deliver rheological benefits for oil based and emulsion systems, which leads to enhanced product stability, increased viscosity, superior suspending capabilities, better spreading properties and thixotropic flow characteristics, essential for formulating lipsticks with outstanding colour payoff, exceptional stick flexibility and ease of application.
Lip colour
Products
BENTONE® PLUS GLOW
Hectorite X Actives! BENTONE® PLUS GLOW provides rheological control and a powerful blend of skin conditioning ingredients in one easy to use product. The gel is designed to impart rheological control and suspension to the oil phase of cosmetics and skin care products, allowing for an optimal distribution of the active on the skin surface.
BENTONE GEL® LC V
96% naturally derived, BENTONE GEL® LC V is a volatile rheology modifier that provides outstanding rheology modification and thixotropic flow while imparting light, lubricious application sensory with excellent slip, low shine and low residue.
BENTONE GEL® LIP V
BENTONE GEL® LIP V is a specially prepared dispersion of a non-animal origin, organically modified hectorite in non-volatile hydrogenated polyisobutene. It is especially designed to impart cushion and slip to lip products, provides rheological control and suspension properties to emulsion and anhydrous products.
MEADOWESTOLIDE®
Cold processable and COSMOS approved, MEADOWESTOLIDE® - the bioactive analogue of ceramide 3B - helps adjust hydration level and provides skin moisturisation and protection benefits, essential for formulating skin care products.
THIXCIN® R PC
100% naturally derived and COSMOS approved, THIXCIN® R PC is an efficient rheological additive that allows the creation of wide range of interesting textures, provides structure and stability to solid products.